Timah
Kabba

Led Brand Experience within the Design Foundations organization, guiding a multidisciplinary team and positioning the practice as a strategic capability that creates leverage through systems, reusable guidance, and cross-org partnership.

• Led a multidisciplinary Brand Experience team — spanning brand, motion, content, and systems design — within Zillow's Design Foundations organization
• Framed Brand Experience as a strategic, leverage-creating capability built on reusable systems, operating models, and partnerships rather than one-off execution
• Defined a mental model for designing for AI, establishing AI Visual Language as reusable guidance across motion, content, typography, color, iconography, interaction, and behavior, informed by the Zillow AI Mode product exploration
• Developed an operating model to clarify ownership, governance, and relationships across AI Visual Language, AI Mode, Motion, Content, Brand, and Foundations
• Developed the scaffolding for DS iconography strategy — starting with an audit to surface inconsistencies, then establishing the standards and governance to guide the system as it scales
• Set the cultural foundation for the team — establishing shared standards for craft, rigor, and evidence-led decision-making in how Brand Experience operates

Defined and operationalized a system for expression across product surfaces at global scale.

• Directed the evolution of Meta's cross-product visual system, shaping experiences for 4B+ users across Facebook, Instagram, and Messenger
• Led XMDS 3.0, expanding the system into a flexible, expressive framework with 100+ reusable components
• Established a judgment framework for applying expression across contexts (onboarding, security, storytelling), improving clarity, trust, and usability
• Unified product, brand, and visual language across surfaces, reducing fragmentation and increasing consistency
• Led multidisciplinary teams across design, motion, and engineering to bring the system into production

• Reported to the CEO, guiding multiple U.S. studios and 30+ designers and leaders
• Elevated craft and coherence across product, brand, and systems design
• Introduced co-design and systems-aware methodologies across social impact initiatives
• Partnered with leadership to define a five-year strategy, embedding design into organizational direction
• Built cultural and teaming practices that strengthened collaboration, rigor, and creative output

Redefined the product's visual language, shifting it from inconsistent, low-signal expression to a cohesive and expressive system.

• Led a multidisciplinary team across product design, writing, research, and creative
• Established a more cohesive and expressive product language across Airbnb.org, improving clarity, accessibility, and emotional resonance
• Integrated storytelling and product design to better communicate community-centered values
• Directed campaigns and storytelling initiatives that amplified user voices and strengthened Airbnb.org's role in humanitarian response
• Co-developed long-term equity strategies, embedding inclusivity into both product and creative systems
• Built team culture through workshops, offsites, and craft development, raising standards across the organization

• Led product and brand design through a major organizational transition
• Directed national campaigns contributing to significant membership growth
• Oversaw development and launch of an educational platform, improving engagement and completion rates
• Built a cohesive design function spanning product, brand, and content
• Spearheaded a full redesign and launch of the educational platform, aligning product experience with brand storytelling

• Led multidisciplinary design across brand, communication, and interaction for global clients
• Translated complex institutional missions into cohesive visual and verbal systems
• Directed storytelling and engagement work with governments and social impact organizations
• Designed service and product experiences grounded in research and systems thinking
• Partnered with Fortune 500 clients to prototype new business models and experiences
• Led design for early-stage companies launching out of IDEO CoLab, shaping product and brand from inception

• Led brand evolution for Bevel, creating a scalable visual system across product and marketing
• Redesigned e-commerce experience, aligning product storytelling with brand identity
• Partnered across product, marketing, and engineering to unify execution

• Led transition from consumer app to B2B SaaS platform
• Built brand identity and product system aligned with enterprise users
• Designed data visualization platform supporting product growth and Series B funding
• Built and led early design team and culture

• Contributed to campaigns for Nike FuelBand, Beats, and major retail brands
• Supported large-scale rebrands across digital and integrated channels
• Explored emerging technologies including AR/VR experiences